Tunisia has retained its position as the most popular Maghreb destination for French travellers this summer, according to the latest French Holiday Observatory published by Les Entreprises du Voyage. The North African country ranked fourth among the most booked international destinations for French holidaymakers departing in July 2026, while Morocco followed in sixth place.
Despite a 3.2 percent decline in bookings compared with July 2025, Tunisia maintained its lead in the region. The country continues to attract visitors with its Mediterranean coastline and established seaside resorts in Hammamet, Djerba, Monastir and Mahdia. Cultural sites including the medina of Tunis, Carthage and Sidi Bou Saïd also remain significant draws for French tourists.
Morocco, meanwhile, recorded the strongest growth between the two nations with bookings rising 6.4 percent year-on-year. The increase reflects growing demand for the country’s diverse Tourism portfolio. Marrakech and Agadir continue to lead arrivals, while destinations such as Chefchaouen, the Atlas Mountains and the Merzouga desert are attracting growing visitor numbers.
The contrasting trends highlight different tourism strengths. Tunisia’s appeal rests largely on beach holidays and cultural heritage sites concentrated along its coastline. Morocco benefits from a broader mix of city breaks, mountain escapes, coastal stays and desert experiences that cater to varied traveller preferences.
Industry figures attribute the enduring popularity of both destinations to their proximity to France, competitive pricing, reliable summer weather and tourism offerings that accommodate a wide range of budgets. Despite the divergent booking trajectories, both countries remain firmly positioned among the favourite overseas destinations for French holidaymakers.
The data suggests French travellers continue to prioritise familiar, accessible destinations in North Africa even as booking patterns shift between the region’s two primary markets.
