Ginger, a digital platform for beauty‑industry entrepreneurs, has partnered with FCMB SheVentures to launch “Built to Last,” a year‑long programme aimed at strengthening women‑led beauty and personal‑care businesses across Nigeria. The initiative seeks to equip participants with practical training, formalisation support, financial literacy and access to digital tools that facilitate scaling, operational formalisation and readiness for funding.
The programme targets owners of retail beauty stores, salon operators, aestheticians and nascent entrepreneurs in the sector. Selected candidates will receive hands‑on workshops covering business planning, inventory management, logistics and financing options. In addition, Ginger will link participants to vetted suppliers and its suite of e‑commerce utilities, while SheVentures will provide mentorship and potential access to capital.
“Women powering the beauty economy already have demand, discipline and customer trust,” said Ejiro Enaohwo, founder and CEO of Ginger. “What they have not always had are the systems that recognise their businesses as investable and scalable. This partnership is about building those systems.” SheVentures reiterated its commitment to women‑focused entrepreneurship, noting that its programmes have previously delivered funding, training and mentorship to thousands of female‑owned firms in Nigeria.
The collaboration aligns with broader efforts to address the gender gap in Africa’s beauty market, where women constitute a majority of consumers and entrepreneurs but often lack formal support structures. By combining Ginger’s trade expertise with SheVentures’ financial acumen, the “Built to Last” programme aims to create a pipeline for sustainable growth and investment readiness.
Applications opened on 27 April 2026 and will close on 10 May 2026. Interested entrepreneurs can apply through the programme’s online portal. Successful participants will be enrolled in a structured curriculum spanning twelve months, culminating in a readiness assessment for potential funding opportunities.
The launch of “Built to Last” underscores a growing focus on inclusive economic development within Nigeria’s rapidly expanding beauty sector. By offering a comprehensive support package—from supplier connections to capital‑access pathways—the initiative seeks to transform informal enterprises into scalable, investable businesses, thereby contributing to broader job creation and economic diversification.
