Apple’s recent product launch event has sparked a mixed reaction from the public, with many expressing disappointment and nostalgia for the company’s past events. The tech giant unveiled the iPhone 17, new Apple watches, and other products, but the internet response has been lukewarm.
The design of the iPhone 17 Pro and Pro Max has been particularly criticized. Some users have taken to social media to compare the current devices unfavorably with those introduced by former Apple CEO Steve Jobs. Clips of Jobs’ iconic product launches—such as the MacBook Air and iPod Nano—have been circulating online, highlighting the difference in presentation style between then and now. While Apple’s recent event was pre‑recorded and focused on iterative product updates, Jobs’ presentations were known for their energetic, creative unveilings of groundbreaking products.
Nostalgic clips have garnered significant attention; one video of Jobs introducing the MacBook Air has received over 13,000 likes. Users are also sharing posts speculating how Jobs would have felt about the latest event, with some expressing disappointment on his behalf. Although nostalgia can distort memories, the online reaction suggests that Apple’s current approach may not be resonating with its audience as it did during Jobs’ tenure.
The response to Apple’s event may indicate a shift in public perception of the company’s products and presentation style. As technology continues to evolve, firms like Apple must adapt to changing consumer expectations and find new ways to engage their audience. The nostalgic reaction to Jobs’ launches serves as a reminder of the impact that innovative, charismatic presentations can have on a brand’s public image. With the iPhone 17 and other new products now available, it remains to be seen how consumers will receive them and whether Apple will reassess its approach to future product launches.
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