Halloween 2025 saw the internet play host to a chaotic and stylish fashion week, with celebrities taking to social media platforms like Instagram and TikTok to showcase their creative and often elaborate costumes. This year’s celebrations were marked by a blend of pop culture references, memes, and high-production value content drops.
Demi Lovato resurrected her infamous alter ego, Poot Lovato, a meme that originated from an unflattering red carpet photo in 2015. The recreation was precise, complete with fluorescent lighting, and demonstrated Lovato’s ability to reclaim and reimagine her own internet legend.
Lisa, a member of the K-pop group BLACKPINK, opted for a visually striking look, channeling the siren from the Emmy-winning episode “Jibaro” from Love, Death & Robots. Her costume featured full-body gold and jangly jewels, transforming the animated character into a haute couture piece.
Megan Thee Stallion cosplayed as Choso from the anime series Jujutsu Kaisen, complete with the character’s distinctive blood-manipulation markings and stoic stare. The timing of her costume was notable, given the upcoming Culling Game arc in Jujutsu Kaisen Season 3.
Kim Kardashian’s choice of costume was particularly significant, as she dressed up as TikTok creator Jay Guapõ. This move highlighted the growing influence of social media creators and the blurring of lines between traditional celebrity and online fame.
Other notable costumes included Benito Skinner and Mary Beth Barone’s portrayal of Nick and Judy from Zootopia, Bretman Rock and his niece Cleo’s embodiment of Glinda and Elphaba from Wicked, and KATSEYE’s Mariah Carey-themed costumes, which showcased different eras of the singer’s career.
Janelle Monáe’s transformation into The Cat in the Hat was another standout, with her latex-clad costume blending Dr. Seuss and cabaret elements. Monáe’s Halloween transformations have become an annual event, with each year bringing a new and imaginative character to life.
The 2025 Halloween celebrations on social media underscored the significance of the holiday as a platform for creative expression and self-promotion. With millions of likes and views, these celebrity costumes demonstrated the power of social media in shaping and reflecting popular culture. As the lines between traditional celebrity and online fame continue to blur, it will be interesting to see how future Halloween celebrations evolve and what new trends and themes emerge.